Local search is not just for businesses with large advertising budgets, even for businesses with limited advertising budgets, local search represents an opportunity to improve their visibility in search results and boost their conversions.
With the right local SEO strategy and a bit of time, even a small business can see benefits from working on their local search presence.
What is Local SEO?
Search engine optimization, or SEO, is the act of improving your web content to be more favorable in the eyes of search engines. The main search engines all have their own algorithms for ranking websites.
The algorithms are constantly changing and evolving to reflect the latest trends and information, it’s your job as a business owner to make sure your website appears in the search engine results pages or SERPs.
How to Rank Higher in Local Search Results
There are many factors that determine how high a particular business appears in local search results, but in general, the higher your business appears in the results, the more likely customers are to click on the result and visit your business.
To ensure your business appears in the top spots, you’ll want to optimize your listing to include the following:
- Accurate and updated business information
- A clear and concise listing
- Photos that represent your business
- A clear business description
Make sure your business appears at the top of the search results page, even if this means spending a little bit of money, a higher position in the results will mean more customers seeing your listing.
Increase Brand Awareness
Branding is very important in local search, a strong local search presence will help your business stand out from the crowd. Customers will notice a difference in your brand the moment they search for a plumber in their neighborhood. A strong local brand will increase your business’s visibility and improve customer service.
Reduce Chance of Featuritis
Featuritis is the term used to describe a situation where a business’s listing appears to be focused more on the traffic-generating features of the business than the core service it provides.
Even for a small business, making changes to your website can improve customer service, increase your conversion rates, and increase your bottom line.
Local SEO is not only for businesses with large advertising budgets
Many people assume that local seo specialist is only for companies with large budgets, this couldn’t be further from the truth even a small business can benefit greatly from a local SEO strategy.
Local SEO is all about making your business visible in the SERPs, even if you only have an ads words account, you can still work on your SEO, a popular search engine is committed to helping local businesses succeed and has even added a new algorithm specifically for local search to help these smaller businesses achieve higher positions in the results.
Local search is a great way for a small business to stand out from the crowd, with the right strategy, a small business can achieve great things with their local search presence, even without spending a fortune.
Making changes to your website can have a big impact on your business, it can help you increase your conversion rates, improve customer service, and build brand awareness, the best part is that it doesn’t take a lot of time or money to implement these changes.