The online reputation of a business is incredibly important. It can have a huge impact on how the public perceives your company, and it can affect your bottom line in a big way.In fact, according to a recent study by Nielsen, more than 80% of consumers will research businesses online before they make an in-store purchase. That means that if you want to keep your customers coming back, you need to be sure that they’re finding the information they need about your business when they search for it online
Effectively Manage Your Online Name
Like any plant, your business has to be tended to in order to thrive. Your online reputation needs constant attention and care, or it will die out. But just like a garden, if you get your hands dirty and take care of your plants, they’ll reward you with growth and beauty.Here are some tips to help you manage your business’s online reputation:
- Make sure that your website and social media accounts have up-to-date information about your company and its employees. This includes things like phone numbers and email addresses, as well as photos of employees and images of the office space.
- Take the time to respond to reviews on social media platforms like Facebook or Yelp. This will show potential customers that you care about their experience with your company and want them to have a positive experience when they patronize your business.
- As advised by Francis Santa, if there is any negative feedback on the internet about your company or its employees, try contacting the person who posted it directly via email or phone call so that you can address their concerns in person rather than just responding publicly on social media (which may not always be appropriate).
Boost Your Online Reputation
If you’re trying to boost the online reputation of your business, there are some things you can do.
- First, make sure every employee is aware of how important online reviews are to your business. You want them to be able to respond to negative reviews in a timely manner and make sure they understand that they should never be negative or combative in their responses.
- Second, create a FAQ page on your website where customers can find answers to common questions about your product or service. The more information you provide upfront, the less likely it is that customers will leave negative reviews because they didn’t know what they were getting into.
- Monitor all social media accounts regularly so that if a customer has a negative experience with your company, you can address it immediately and try to correct any problems before they turn into a review on Yelp or TripAdvisor or similar sites.
- If you already have an impressive online presence, but want to take it to the next level, consider hiring a social media manager who can help you manage your accounts on Facebook, Twitter, and Instagram (or whatever other platforms you use). They’ll also be able to help you connect with customers through these channels so that they feel more connected to your brand.